WHO IS COLLECTING YOUR DATA
THE GRADE Cellars controls the data that is collected on this website. Contact us anytime with questions at tom@thegradecellars.com.
WHAT INFORMATION WE COLLECT
We collect and store certain personal information about you in order to provide you with products and services. This information includes your email, other personal contact information, and billing and delivery addresses. We collect this information when you provide it to us directly. Additional information is gathered from your devices automatically, as discussed in the Cookies section below.
WHY WE COLLECT YOUR INFORMATION
We collect your information to manage our relationship with you and send you communications, and for a number of our other business purposes, including the following:
AGE VERIFICATION
You must be of legal age to use this website or to purchase any alcoholic beverage. If you wish to purchase any alcohol-containing beverage from us, you may be required to provide personal information sufficient to verify that you are over 21 years of age.
TRANSACTIONS
We are required to collect and provide your information to certain of our service providers in order to process your orders, deliver your purchases to you, store your data, and manage email addresses, as discussed below.
MARKETING
We also use the information we collect for our own marketing purposes. If you would like to opt out of our use of your information for our marketing purposes, or to be removed from our email list, you may contact us at tom@thegradecellars.com. Even if you opt out, we may still send emails to you concerning specific transactions or other non-marketing related messages. We do not permit our service providers to use personal information gathered through our website for their marketing purposes. Nor do we provide your personal information to any third parties for their own direct marketing purposes.
WEBSITE ANALYTICS
We collect some basic and anonymous non-personal information about site visitors and their browsers. For example: what type of browser and operating system they are using, how long they remained on our website, and what pages they looked at while here. This information helps us understand how visitors browse our website, so that we can make their shopping experience better. We do not make any efforts to identify you from this non-personal information.
HOW LONG WE KEEP YOUR INFORMATION
We will retain your information for as long as your account is active or as necessary to provide you services and to maintain a record of your transactions for financial reporting and compliance purposes. We will keep your order history on file indefinitely so that we can always provide you with information on what you ordered previously unless you ask us to delete it.
HOW TO ACCESS OR DELETE YOUR DATA
If you have created an account on our website, you can access or delete your personal information in the Account section. You can also contact us at tom@thegradecellars.com. However, we may no longer be able to sell you our products if you ask us to delete information showing that you are of legal age or are in a location where it is legal for us to sell to you.
HOW TO DELETE YOUR ACCOUNT
If you would like us to delete your account, please contact us at tom@thegradecellars.com. Note that even if you request deletion, we may continue to retain and use information as may be authorized or necessary under California Law. In order to ensure protection of your information from fraudulent requests, we will require that you provide us with additional information to verify your identity should you wish to access or delete your data. For your protection, in the event the requisite verification is not satisfied, we may deny the request for access to your account data or to delete your account.
PROTECTING YOUR INFORMATION
Any sensitive information (such as credit card number) that we collect from you is encrypted. We make every effort to ensure that any data that we store about you is kept behind a secure firewall and is not accessible to the public in any way.
Please note: Although we use our best efforts to protect the security of your information and our system, and we have agreements in place with our service providers requiring them to do the same, no transmission via the internet or storage of data can be guaranteed to be 100% secure. As a result of this and other factors beyond our control, we cannot guarantee the security of the information that you transmit to or through our website. Therefore, you assume that risk by using this, or any other website.
Additionally, you are responsible for maintaining the confidentiality of your account and password and for restricting access to your devices and personal records in your home, office, etc. THE GRADE Cellars is not liable for any damage that may arise due to the release of information from your own computer, phone, other digital devices, or other personal records.
HOW WE SHARE YOUR INFORMATION
We work with service providers and third parties to assist us to fulfill our sales and services to you and to process your data. Those third parties include shipping companies, data hosts, credit card processors, and email management companies, which host our databases, ship orders, process credit cards, bill users for goods and services. We require all such service providers and third parties to keep any information they receive confidential, maintain the privacy of all our customers, and to use any customer information solely to provide services on behalf of us and you.
From time to time, we may also employ other companies and individuals to perform services, such as to maintain and operate the website, and to maintain certain features on the website. To such parties, we may disclose non-personal information such as traffic patterns and website usage data.
We also may employ service providers and third parties to analyze our sales data for internal purposes, in which case we may disclose information to such parties such as the wines purchased, the location of shipment, and the frequency of purchases. We may also enlist a service provider or third party to assist with marketing and sending member emails, in which case we will provide these third party vendors only with member email addresses. Again, we require all such service providers and third parties to keep any information they receive confidential, maintain the privacy of all our customers, and to use any information provided for services on our and your behalf.
This site may contain links to other websites, for example when we are sharing information about an event venue. We are not responsible for the privacy practices of other sites. We encourage our users to be aware when they leave our website and to read the privacy statements of each site that collects personally identifiable information.
COOKIES
Our website uses cookies to speed navigation, keep track of items, and provide you with custom-tailored content. Cookies also store some of the information you’ve given us so that you don’t have to reenter it each time you visit this website. Cookies tracking user behavior on the website also allow us to make improvements to the site.
Most browsers are initially set to accept cookies. You may manage how your browser handles cookies and related technologies by adjusting your browser’s security and privacy settings. If you reject, block or delete cookies, you may not be able to use particular features of this website or take full advantage of features offered on the site, and you may not be able to place an order on the site.
DO NOT TRACK SIGNALS
Some browsers have incorporated “do not track” features to enable users to make privacy and security choices. By using these settings, your browser may send a signal to our website not to collect tracking information. This site does not track information from users through cookies if a “do not track” signal is received.
DATA OF MINORS
This website is not directed at minors and our products cannot be accessed by persons who do not verify that they are of legal drinking age. As a result, we will not knowingly collect information from minors of any age in the U.S.
Protecting the privacy of children is very important to us. If we learn that we collected the personal information of a minor, we will take steps to delete the information as soon as possible. If you believe we have inadvertently collected the personal information of your minor child, please contact us at tom@thegradecellars.com so that we may delete this information.